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Everyone is talking about “branding” these days-how to create a specific image for your image that is consistent and recognizable to others. At some basic level all businesses have already branded themselves.

Every business decision you make, whether it is the location and décor of your offices or the kind and nature of mailings you send out, you have in some way worked toward branding your image. The true question is whether you are being consistent.

At the end of the day, clients go with what they recognize. Do they know your name? Or maybe they recognize your logo. Take time to think over your strategies this week and ask yourself this: are you being consistent? Consistency in the presentation of your business will eventually lead to higher market recognition, and thus more clients.