The Power of Merchandise

  Anything you can put your name on-do it! Everyone always needs a pen, or a pad or paper or even a coffee mug. Put your name and number/website/address/e-mail /logo/slogan on something that will never get tossed out. It will be money well spent when a potential...

Always Accept Speaking Offers

  If an individual or organization is asking you to speak for them in front of a group of people-ACCEPT. This individual/group thinks you have something to offer to the people they have coming to listen. There is a reason. Perhaps it is to speak in front of...

Welcome a New Business to the Community

  New businesses are formed daily. We all remember how it felt to be the “new kid on the block.” Welcome these new businesses and view them as potential referral machines. Post about them on your blog, welcome them on twitter, “like” them...

Sponsor a hole at a golf tournament!

  By sponsoring a hole at a golf tournament you are keeping your name out in circulation. New potential clients who you may have not reached with your ordinary marketing ideas will see your name and keep it in their brain. Plus, they see that you are supporting...

Place an ad in a local ad book

  Placing an ad in a local ad book (which may even be tax deductible) is a great way to keep your name and your firm’s name out in circulation. It can be anything from a charity golf tournament to your local high school hockey team or local theater’s playbill. It...

Sponsor A Program

  Sponsoring a program, even on something unrelated to your field, helps get your name out to customers. It is free advertising for everyone who will attend the program. Also, your name and firm logo will be plastered on all of the materials provided to the...