Don’t Be Shy About Contacting Reporters

  Written by Leigh Joy Carson There are lot of reporters out there and a lot of minutes of airtime and a lot of pages of print to fill. Reporters are used to talking to people, so decide which people might be interested in doing a story about your idea and...

9 Reasons To Go With Postcards

  The cost of postage is less then what it costs for a standard letter. It is .29 for a 4 ¼ by 6 inch card compared to .44 for a letter, a savings of 15 cents – that is $15 per hundred and $150 per thousand. What would you do with that extra cash? Postcard...

The Power of the Handwritten Note

  By Leigh Joy Carson How do you acknowledge referrals? Wait until you run into the referring party somewhere? With a quick e-mail? With a text message? It’s time for a change. For a relatively small price (less than $500 in St. Louis), you can have a logo...

Why You Should (Still) Use Snail Mail

  You want to reach out to your client base and contacts with new information to keep yourself current and fresh in their minds. The internet with emailing and e-grams is a great way to go. But are your address lists up to date? Make it a point to send out some...

Help Others – Take Up A Collection

  There are many ways to get your name out there to others. Why not help others as you help yourself? There are many ways to help out local organizations in your community. If you’re on more of a time crunch, think about taking up a collection. Is a local...

The Art of the Business Card

  Business cards are an art. They tell someone who you are, what you do, and how they can contact you, all in a little piece of paper that’s 3.5 x 2 inches. But really, business cards tell you a lot more than that. There is a subtle art to business...