Marketing is a team sport and also a contact sport. Next time you are watching reality t.v. (don’t even try to deny your habit), retweet something, re-post something on Facebook, comment on something on LinkedIn. If the people that you are trying to promote don’t reciprocate, trade them in for new teammates. Remember the Golden Rule: Do Unto Others as You Would Have Them Do Unto You.

Doesn’t everyone get a little thrill when thay get that “Congratulations! Your Klout Score has gone up” e-mail?