Business cards are an art. They tell someone who you are, what you do, and how they can contact you, all in a little piece of paper that’s 3.5 x 2 inches. But really, business cards tell you a lot more than that. There is a subtle art to business cards-they can also convey your personality and taste.

When you select a business card, make sure that it makes the type of statement you want to make. Is it clean and precise to represent your business-like approach? Is it artsy and fun to show off your light-hearted spirit? What you choose will vary upon your profession, and there are professional standards you should keep in mind. You should seriously consider approaching a graphic designer to design your card-it will be money well-spent as you enjoy you card for many years to come.

And now that you have that perfect card picked out, don’t forget to use it! If you meet someone, give them your card. Business cards are for being passed out. In some firms, they give their associates a box of cards a month with instructions to distribute the entire box every month. Are you falling short of that goal?