You know that event where they were looking for a speaker and you didn’t volunteer? If that’s ringing a bell, you passed up a huge opportunity. Some people are better public speakers than others, and it can take hard work to prepare a speech or presentation, but it will pay off to make that extra effort.

For that brief, perhaps intimidating moment when you will be speaking in public, you will have someone, or perhaps many people’s attention. They will know your name, and if you play your cards right, what you do and where you work. With any luck, you may even get them to like you. Marketing is about putting yourself out there, so go speak in public! As a lawyer joked in one of her speeches, it was guaranteed that at least one person in the room would refer her a client at some point in time. Guess what? They did.