You want to reach out to your client base and contacts with new information to keep yourself current and fresh in their minds. The internet with emailing and e-grams is a great way to go. But are your address lists up to date?
Make it a point to send out some sort of snail-mail, whether it’s a card, newsletter or postcard on a regular basis. How long depends on the nature of your mailings. The USPS will forward first-class mail for a year, but only 60 days for periodicals. A good rule of thumb is to send something out every few months. Plus, there is something exciting about getting a card that just isn’t the same in email.